Jasper AI is a platform designed for creative professionals in the marketing industry. It simplifies the use of generative AI for creating and managing marketing campaigns, emails, blog posts, and social media accounts. Unlike other AI tools, Jasper offers features such as hosting company-wide resources like style guides and a dashboard for creating various marketing assets. It can generate both text and images, allowing the creation of social media posts without using two different services. Jasper uses a proprietary AI large language model, but also relies on the GPT family of language models, including GPT-4. It caters to businesses and creative professionals, particularly in the marketing, media, and similar industries.
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