Meizu moves away from smartphone business, will invest all in AI

  • Meizu Technology, owned by car maker Geely, is exiting the smartphone business.
  • The company believes AI is the future and plans to invest all its resources in AI.
  • The FlymeOS team will be restructured to work on new AI terminal devices using globally available LLM such as Open AI.
  • Meizu has already laid the foundation of its multi-terminal experience with the announcement of Flyme Auto, an infotainment system for Geely-made vehicles.
  • Shen Ziyu, Chairman and CEO of Xingji Meizu Group, noted that smartphone users now take longer to upgrade, averaging 51 months, more than 4 years.
  • Due to comparable performance in smoothness, photography, and software features offered by different companies, there will be no Meizu 21 Pro, Meizu 22, and Meizu 23 series.
  • A new mobile OS tailored for the AI era will be launched in 2024, and the first AI-enabled hardware product will also be released later this year.
  • Support for current smartphones will continue, including access to offline stores in China. However, there was no mention of support for overseas devices.

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