Facebook purchased WhatsApp 10 years ago for $19.6 billion. Despite initial fears, Facebook did not ruin WhatsApp. The online media and communities were critical of the purchase, scrutinizing Facebook’s promises and being pessimistic about WhatsApp’s future. However, WhatsApp’s user base remained loyal, and the service continued to be a primary communication tool for many. Even when WhatsApp changed its policies, users clicked on “Agree,” albeit with resentment. Despite Facebook scandals like Cambridge Analytica, users’ relationship with WhatsApp transcended any other app on their phones. It became more than just an app; it was a way to communicate with everyone they loved.
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