Tech giants sign voluntary pledge to fight election-related deepfakes

  • Tech companies, including Microsoft, Meta, Google, Amazon, Adobe, and IBM, have pledged to combat election-related deepfakes.
  • The pledge was signed at the Munich Security Conference, with 13 other companies, including AI startups OpenAI, Anthropic, Inflection AI, ElevenLabs, Stability AI, and social media platforms X (formerly Twitter), TikTok, and Snap.
  • The companies will use methods to detect and label misleading political deepfakes, share best practices, and provide swift responses when deepfakes start to spread.
  • The accord is voluntary and aims to safeguard educational, documentary, artistic, satirical, and political expression while maintaining transparency about policies on deceptive election content.
  • Despite the voluntary nature of the accord, tech companies are wary of regulatory scrutiny related to elections, especially in a year when 49% of the world’s population will vote in national elections.

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