Report: Fewer US Android users jumped to iPhone in 2023, but there were still plenty

  • A new report from CIRP shows that fewer new iPhone owners in the United States left Android for iOS in 2023.
  • There was a 2% drop year-over-year, from 15% in 2022 to 13% in 2023.
  • Still, 13% of new US iPhone owners coming from Android is a significant number.
  • In 2022, the percentage of iPhone users in the US surpassed 50% for the first time, which inevitably means that a lot of Android users jumped ship.
  • In 2023, roughly 13% of new iPhone owners had just left Android behind.
  • This is about 2% less than what CIRP saw in 2022, which was a whopping 15%.
  • That was the largest percentage recorded in the past five years.
  • This means that, of the people who bought a new iPhone in 2023, 13% came from Android.
  • An undisclosed majority percentage had an iPhone previously, and a very small minority came from feature phones.
  • According to the chart, we’ve now dropped to the same level seen in 2019.
  • However, 2020 and 2021 were far better for Team Green, with just 11% of switching in both years.
  • The best we can hope for now is for OEMs to keep as many Android users happy enough that they don’t switch.
  • If you’re reading this on an iPhone and interested in what Android can offer you, we highly recommend this article on switching from iPhone to Android.
  • In 2023, fewer US iPhone buyers had just left Android. However, it’s not all good news, as the number that did switch is still very high.

Read more at: https://www.androidauthority.com