- Ford will discontinue some of its autonomous parking features to save costs.
- The decision is based on data showing that very few customers use the auto-park feature.
- The savings per vehicle is about $60, which accumulates to around $10 million a year.
- The total savings could be as high as $2 billion when considering the wider manufacturing, freight, and material costs involved with producing and offering such technology.
- The technology planned to be axed was not specified, nor was it clarified whether other autonomous features would be affected.
- Active Park Assist, which can be found on models like the electric Ford Mustang Mach-E, the F150 pick-up, and the Escape compact SUV, has not been given a timeline for phasing out.
- Ford’s move raises the question of whether customers actually use high levels of automation in modern vehicles. Many systems are slow and clunky, often missing spaces and taking too long to perform the maneuver in question.
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