It’ll soon be easier to avoid seeing political content across Instagram and Threads unless users explicitly choose to have it recommended to them. In a blog post published on Friday, Meta announced that it’s expanding an existing Reels policy that limits political content from people you’re not following (including posts about social issues) from appearing in recommended feeds to more broadly cover the company’s Threads and Instagram platforms.
“Our goal is to preserve the ability for people to choose to interact with political content, while respecting each person’s appetite for it,“ said Instagram head Adam Mosseri, announcing on Threads that the changes will be applied over the next few weeks. Facebook is also expected to roll out these new controls at a later, undisclosed date.
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