It’s no secret Google is incredibly bad at naming its products, but it’s also horrible at sticking with those names, and the recent switch from Bard to Gemini makes this all the more apparent. Why is Google so bad at branding? Clearly, that’s a question for the ages when there are no brakes on the name change train.
It’s incredibly nonsensical to see Google still struggle with such a basic concept of running a business. Year after year, Google is actively changing the well-known names of its products to something else, and then often changing them right back a few years later. Google can’t decide what to call anything, it would seem, with many of its products offering similar functions, causing even more confusion.
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