How a world cruise became a 'TikTok reality show' — and what happened next

Marc Sebastian, like many people, first started seeing the cruise videos around the holidays.

After Royal Caribbean’s “Ultimate World Cruise” set sail from Miami in mid-December, many passengers started filming their daily routines at sea, from hanging wet laundry in their cabinet-sized bathrooms to piling their plates high at the dining room buffet.

They posted highlight reels of their excursions at ports throughout the Caribbean and South America, the first of hundreds of stops on their nine-month journey around all seven continents. Their videos flooded TikTok almost immediately, captivating viewers at home.

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