AI-generated imagery feels inescapable. It’s in the video games you play, in the movies you watch, and has flooded social media platforms. It’s even been used to promote the physical hardware that real, human artists use to create digital paintings and illustrations, to the immense frustration of those who already feel displaced by the technology.
The pervasive nature of it seems especially egregious to creators who are fighting to stop their works from being used, without consent or compensation, to improve the very thing that threatens to disrupt their careers and livelihoods. The data pools that go into training generative AI models often contain images that are indiscriminately scraped from the internet, and some AI image generator tools allow users to upload reference images they want to imitate. Many creative professionals need to advertise their work via social media and online portfolios, so simply taking everything offline isn’t a viable solution. And a lack of legal clarity around AI technology has created something of a Wild-West environment that’s difficult to resist. Difficult, but not impossible.
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