On February 4, 2004, a Harvard University undergrad named Mark Zuckerberg introduced TheFacebook.com, a social networking site for his fellow students.
Twenty years after its launch, social media giant Facebook continues to show unprecedented staying power after burying early competitors like MySpace and Friendster and establishing a distinct foothold in the burgeoning social media landscape. Facebook has more than 2 billion active daily users and has maintained significant relevancy, often taking center stage in many of our cultural and political debates.
Facebook set itself apart from other early social platforms with its initial exclusivity and its emphasis on gamifying social relationships through “likes,” comments, shares, and friend counts, helped along by a news feed updating users on the lives of their friends and acquaintances.
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