Amazon wants its new AI chatbot to become your shopping companion

Amazon is beta-testing an AI chatbot called Rufus that will be trained on the e-commerce company’s product catalog.
Rufus is expected to provide suggestions, comparisons, and recommendations for products based on customer queries and other Amazon shopping data.
Despite Amazon’s plan to launch Rufus, it is unclear whether the company will charge users for leveraging the chatbot, but it could be beneficial for shoppers who often hesitate to make purchases.