Inside Apple Park, the tech giant’s CEO talks about the genesis of a “mind-blowing” new device that could change the way we live and work. A-list directors are already on board—“My experience was religious,” says James Cameron—but will your average iPhone user drop $3,500 on a headset?
he first time Tim Cook experienced the Apple Vision Pro, it wasn’t called the Apple Vision Pro. It was years ago; maybe six, seven, or even eight. Before the company built Apple Park, where we’re sitting right now, at a bleached oak table in this incredible circular edifice of a building clad in miles of curved glass. It’s been raining, and the clouds are clearing over the pine trees and the rows of citrus and maple trees, and the sun is reflecting off the pond in the meadow, and it’s kind of mesmerizing. And Cook’s telling me about that time, all those years ago, in his dulcet Robertsdale, Alabama, accent, when he first saw it.
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