Circle to Search is great, but I'm not convinced it's the future of Google

Of all the features announced during the Galaxy S24 launch event, Circle to Search seemed like one of the most promising. From Samsung’s ads to Google’s own announcements about bringing it to the Pixel 8 series, the search giant is hyping up Circle to Search as a revolutionary change to how we use our phones and interact with Search. For once, people I know in real life are genuinely excited to try it out, a rarity among new tech features. Can Circle to Search live up to expectations? It depends on how good your memory is.

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