Instagram is introducing new nighttime nudges for teen accounts to limit their time on the app, the company announced on Thursday. The new nighttime nudges will appear when teens have spent more than 10 minutes on Instagram in places like Reels or DMs late at night. The notice will remind teens that it’s late and encourage them to close the app and go to sleep.
Teens will start to see a notice that says “Time for a break?” followed by the message “It’s getting late. Consider closing Instagram for the night.” The social network told TechCrunch in an email that the nudges will appear after 10 p.m. The nighttime nudges will be shown automatically and can’t be turned off, which means teens can’t opt in or out of seeing them. Of course, teens have the option to simply dismiss the nudge and continue using the app.
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