How Twitch lost its way

Four years after Twitch took over the livestreaming world, its future is more uncertain than ever.

It would be an understatement to say that the pandemic was good for Twitch. According to one report in 2021, the hours watched on the site increased 45% between 2020 and 2021. But it wasn’t just views that were on the rise.

U.S. Rep. Alexandria Ocasio-Cortez joined streamers for a game of Among Us and prominent journalists experimented with putting live shows on the platform. Twitch streamers were becoming household names. And Twitch-favorite games, like Fall Guys and Fortnite were turning into cultural juggernauts. For a brief moment, deep inside the fever dream that was COVID lockdown, it seemed like the site was poised to take over the world.

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