Billionaires Wanted to Save the News Industry. They’re Losing a Fortune.

Time magazine, The Washington Post and The Los Angeles Times — owned by Marc Benioff, Jeff Bezos and Dr. Patrick Soon-Shiong — are still losing money.

There’s an old saying about the news business: If you want to make a small fortune, start with a large one.

As the prospects for news publishers waned in the past decade, billionaires swooped in to buy some of the country’s most fabled brands. Jeff Bezos, the founder of Amazon, bought The Washington Post in 2013 for about $250 million. Dr. Patrick Soon-Shiong, a biotechnology and start-up billionaire, purchased The Los Angeles Times in 2018 for $500 million. Marc Benioff, the founder of the software giant Salesforce, purchased Time magazine with his wife, Lynne, for $190 million in 2018

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