India has warned tech companies that it is prepared to impose bans if they fail to take active measures against deepfake videos, a senior government minister said, on the heels of warning by a well-known personality over a deepfake advertisement using his likeness to endorse a gaming app.
The stern warning comes as New Delhi follows through on advisory last November of forthcoming regulations to identify and restrict propagation of deepfake media. Rajeev Chandrasekhar, Deputy IT Minister, said the ministry plans to amend the nation’s IT Rules by next week to establish definitive laws counteracting deepfakes. He expressed dissatisfaction with technology companies’ adherence to earlier government advisories on manipulative content.
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