iMessage is certainly one of the most popular messaging platforms in the US, which has resulted in long-standing discussion about its interoperability with non-Apple devices. While some users are waiting for the iPhone to get RCS support later this year, it seems that Meta has been taking advantage of this situation as WhatsApp’s daily active user base has grown in the U.S. But will it ever overtake iMessage?
WhatsApp’s daily active user base grows in the U.S.
According to analytics firm Apptopia, WhatsApp was one of the most downloaded apps in the U.S. in 2023, along with Theads, TikTok, and Instagram. It had 5% more downloads than last year, while the daily active user base in the US grew by 9% last year. More interestingly, Apptopia says that WhatsApp is becoming more popular among iPhone users.
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Curated by Arun