Microsoft evidently envisions Copilot, the umbrella brand for its portfolio of AI-powered, content-generating technologies, becoming a significant future revenue line-item. And that’s perhaps not far off base; according to the company, more than 40% of the Fortune 100 participated in its early access program.
But given the enormous cost of running GenAI models in the cloud, getting Copilot from expenditure to reliable revenue generator will require sustained — and large-scale, ideally — growth.
Surely aware of this, Microsoft is today launching a consumer-focused paid plan and loosening the eligibility requirements for enterprise-level Copilot offerings. The goal, it appears, is to broaden the base of potential paying Copilot customers while making Microsoft’s existing services — namely Word, Excel and the other apps within the tech giant’s Microsoft 365 family — more attractive through AI features.
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Curated by Arun