As Twitter/X rivals explode, news aggregator SmartNews struggles to retain users

News aggregator app SmartNews had a tough 2023, beginning with widespread layoffs in January and wrapping up with a leadership change that saw co-founder Kaisei Hamamoto assume the role of CEO after the abrupt departure of former CEO Ken Suzuki last month. More alarming, as the landscape continues to shift dramatically, and sometimes unpredictably, for the news industry, the startup’s app is tanking in terms of both downloads and active users, according to recent figures from app intelligence providers Sensor Tower and Appfigures.

Founded in 2012 in Japan, the company arrived in the U.S. in 2014 and expanded its local news footprint in early 2020 to cover thousands of U.S. cities.

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